The International Cricket Council (ICC) has launched the official event song for the upcoming Women’s T20 World Cup 2024, titled “Whatever It Takes.” This vibrant anthem is a collaboration featuring the dynamic all-girl pop group W.i.S.H., renowned music director Mikey McCleary, and composer Parth Parekh, produced by Bay Music House.
Now available for download and streaming on major platforms globally, the single was released alongside an engaging official music video. The video offers a cinematic preview of the tournament, showcasing highlight reels of iconic moments in women’s cricket while highlighting the tournament as a must-watch event of the year through dynamic choreography.
“This song for the ninth edition of the ICC Women’s T20 World Cup embodies a global pop sound, infusing excitement and energy to connect with international audiences and attract younger fans,” stated the ICC.
W.i.S.H., known for their youthful energy and modern flair, celebrates empowered women in sports through McCleary’s visionary composition. The campaign slogan “Whatever It Takes” encapsulates the dedication and commitment of elite cricketers striving for excellence in their sport, reinforcing the essence of champions.
Claire Furlong, ICC General Manager of Marketing and Communications, commented, “This soundtrack serves not only as a prelude to the extraordinary talent that will be displayed on the field but also as a vehicle to inspire a new generation of heroes in women’s cricket.”
Building on the success of the 2023 edition in South Africa, which garnered over 190 million global viewing hours—a remarkable 44% increase from the 2020 tournament—the 2024 event is set to elevate the sport further, drawing in new audiences and enhancing engagement worldwide.
The tournament kicks off at Sharjah Cricket Stadium in the United Arab Emirates on October 3, with each of the 10 participating nations aiming to do “Whatever It Takes” to lift the trophy at the final, scheduled for October 20 at Dubai International Stadium.
Expressing their enthusiasm, W.i.S.H. shared, “As an all-girl group, we are incredibly proud to create the official event song for the ICC Women’s T20 World Cup! Cricket unites people globally, and it’s an honor to contribute to such a special occasion. We can’t wait to see our favorite players like Jemimah Rodrigues and Smriti Mandhana showcase the hook step from the music video!”
Mikey McCleary also expressed his excitement, stating, “We have captured the vibe and energy of a T20 cricket world cup in this song and can’t wait for cricket fans worldwide to listen to it.”